Commercial Electrician – Evolution Electrical

Evolution Electrical are a domestic and commercial electrician based in the Cotswolds.

Our task was to design a new logo for the company to be used on vans, uniform and other marketing materials. This new branding was used to design their website from scratch.

When we embarked on this project it was clear that the company needed a fresh new look and some guidance about improving consistency between printed and digital material. The idea was to modernise their look through colour and design in order to widen their sphere of influence.

Before
Blue and silver text based
No consistency
Tired and dated
Lacking true identity
Blue similar to other companies

After
Change to a brand logo
Colour change to orange and grey
Modern look and feel
Distinctive
Works well on white and black vans

Initial logo idea