Pure 21 – Health and Wellbeing

Pure 21 is a Health and Wellbeing Company based in Worcestershire.

Our task was to design a new logo for the company to be used across all printed and digital material.


Using the Branding Card process we established nine key words which represented the company.
These key words inspired metaphor and meaning for the logo and tone of voice for the marketing material and the website.
We then created a brand matrix bringing together the textures, fonts, imagery and colours for the branding board.
You can see the journey we followed below as the final logo began to emerge.


The Branding Cards


The Branding Board


Initial Design Concept


Another Design Concept


The Final Logo

To discover more call us on 01451 860733 or email us at [email protected]