Logo Design & Branding Gloucestershire

Blumango Creative - Branding and logo design

Branding is more than a logo design, it really travels much deeper. It’s a reflection of your whole business: your values, your strengths, your key offering – all packaged up to produce your unique visual identity. That’s why it extends far beyond a logo, and includes typography, colours and brand elements that combine to paint an accurate picture of your business.

Effective branding mirrors your identity while creating a connection with your audience. When executed successfully, it can generate not only sales, but consistent brand loyalty. That’s quite powerful! We start by listening, so we can get a full understanding of your business.

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Blumango Creative - Branding

To create a brand that encapsulates the true spirit of your business, we need to gain a deep understanding of who you are. But when your business is changing, it’s easy to lose sight of this vision, and you might be struggling to express your key strengths or qualities.  That’s why we do things a bit differently.

When we start working together we’ll introduce our branding app (developed in conjunction with the EB Centre) so we can work virtually with you. They’re a great way to open a conversation about your brand, and focus your thoughts on how you want to be known in the market. It’s a really exciting way to work because it reveals insights into your brand that you might not have considered. It allows us to create one clear identity that shines across all your marketing.

We recommend using this process whether you simply want to redesign your logo, or are rethinking your entire brand. 

A fresh approach to branding

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Our approach

  • 1. Defining your ideal client

    In depth discussions to understand your audience persona and your ideal client.

  • 2. Brand Archetypes

    Uncovering the character of your business by understanding your philosophy and values to bring out the best brand archetypes.

  • 3. Competitor Audit

    Understanding what makes your business different from your competitors by researching your position in the market place.

  • 4. Brand Mapping

    We work with you in a fun and exciting way using our branding cards to discover your qualities. There is a lot of insight and discovery work here!

  • 5. Brand Mood Words

    An exercise to define how you want your brand to make people feel. What words would you hope people would use if they were asked to describe your brand?

  • 6. Mood Board

    Metaphorical images are researched and added to the board. Using psychology, fonts and colours are added to reflect the brand.

  • 7. Logo Design

    We brainstorm inspirational new concepts with a strong brand design. We present different logo designs with font and colour suggestions along with a brand pattern.

What you walk away with:

Branding map

A pdf document which includes all the insight, discovery and branding board.

Logo designs

The primary logo as well as variations such as alternate logos, submarks and brand patterns for use in different contexts. 
High-resolution files of all design assets in the appropriate file formats (e.g. vector files for logos in EPS, JPEG or PNG ) ready for immediate use.

Brand patterns/brand assets

Brand patterns and colourways for use in different contexts. 
High-resolution files in the appropriate file formats (e.g. vector files for logos in EPS, JPEG or PNG ) ready for immediate use.

Brand style guide

A document outlining the guidelines for using the brand's visual elements, including logo usage, colour palette, typography, image style.

  • Colour palette: A selection of colours that represent the brand including primary and secondary colours, along with their specific colour codes (RGB, CMYK, HEX).

  • Typography: A range of fonts that are to be used consistently across all brand communications, including headings, subheadings and body text.

  • Imagery: Guidelines for the types of images and visual elements to be used to represent the brand, including photography style.

Any questions?

  • Logo designs which lasts for years and truly reflect the qualities of your business need brand strategy to understand how .ou work. Without this a logo can go on a journey of numerous revisions and increased costs.

  • Through having conversations, listening and going through the branding process which includes working with the words on the branding cards which uncovers metaphor, font ideas, colours, textures and image and words which you can use throughout the copy on your website, newsletters and social media

  • Going through the branding process, listening to your feedback, communicating and having conversations means that we shouldn’t get to this stage because of the step by step process we go through.

  • We provide a brand book which covers your logo (and in reverse), icons, RGB colour CMYK colour, pantone colours and Hex (web) colour.

  • We provide logos and lo I marks in different formats for social media. We can provide the correct dimensions for social media so they don’t look pixelated or stretched.

Have any more questions?

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When launching my business I knew I wanted to invest in my branding and website but I felt overwhelmed by the options. Meeting Vicki has been fantastic, she guided me through the full branding experience and helped me to get exactly what I wanted – before I even knew what that was. Working with Vicki has been great and I have left the experience with a clear identifiable brand, a beautiful website, and feeling empowered in my business. 

— Jessica Holcombe Garden Design

 3 steps to refresh your brand

We want to support businesses like yours to take a fresh look at their brand.