Branding &
Logo Design

Branding is more than a logo design, it really travels much deeper. It’s a reflection of your whole business: your values, your strengths, your key offering – all packaged up to produce your unique visual identity. That’s why it extends far beyond a logo, and includes typography, colours and brand elements that combine to paint an accurate picture of your business.

It needs to reflect who you are, while also resonating with your clients. When it works, it can generate not only sales, but consistent brand loyalty. That’s quite powerful! We start by listening, so we can get a full understanding of your business.

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Taking you on a brand journey

To create a brand that encapsulates the true spirit of your business, we need to gain a deeper understanding of your business. When your business is changing it’s easy to lose sight of this vision and you might be struggling to express your core qualities. That’s why we do things a bit differently.

When we start working together we take you on a brand journey by using branding cards, either face to face or virtually using our app (developed in conjunction with the EB Centre) to:

open up a conversation about your brand, and focus your thoughts on how you want to be known
create new insights into your business
get to the heart of what your business is about
understand the look and feel of your new logo and website.

Book a discovery call

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How do you want your clients to feel?

When we work together we will look at how you want your clients to feel when they visit your website, connect with your brand, download a brochure or see your social media posts. Here are a few things to think about:

→ Branding evokes emotions, builds trust with your audience and gives people the confidence to buy from you.

→ Strategic branding helps you stand out from your competitors.

→ When clients feel connected to your brand, they are more likely to return.

→ A consistent, cohesive brand identity makes your brand more memorable.

By working together we will create a unique brand to help you and your audience feel engaged, connected and excited. It will inspire your clients with confidence and you will walk away with a brand and logo design you will love.

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Our approach

1. Defining your ideal client

In depth discussions to understand your audience persona and your ideal client.
2. Brand Archetypes

Uncovering the character of your business by understanding your philosophy and values to bring out the best brand archetypes.
3. Competitor Audit

Understanding what makes your business different from your competitors by researching your position in the market place.
4. Brand Mapping

We work with you in a fun and exciting way using our branding cards to discover your qualities. There is a lot of insight and discovery work here!
5. Brand Mood Words

An exercise to define how you want your brand to make people feel. What words would you hope people would use if they were asked to describe your brand?
6. Mood Board

Metaphorical images are researched and added to the board. Using psychology, fonts and colours are added to reflect the brand.
7. Logo Design

We brainstorm inspirational new concepts with a strong brand design. We present different logo designs with font and colour suggestions along with a brand pattern.

What you walk away with:

Branding map

A pdf document which includes all the insight, discovery and branding board.

Logo designs

The primary logo as well as variations such as alternate logos, submarks and brand patterns for use in different contexts.
High-resolution files of all design assets in the appropriate file formats (e.g. vector files for logos in EPS, JPEG or PNG ) ready for immediate use.

Brand patterns/brand assets

Brand patterns and colourways for use in different contexts.
High-resolution files in the appropriate file formats (e.g. vector files for logos in EPS, JPEG or PNG ) ready for immediate use.

Brand style guide

A document outlining the guidelines for using the brand's visual elements, including logo usage, colour palette, typography, image style.

Colour palette: A selection of colours that represent the brand including primary and secondary colours, along with their specific colour codes (RGB, CMYK, HEX).
Typography: A range of fonts that are to be used consistently across all brand communications, including headings, subheadings and body text.
Imagery: Guidelines for the types of images and visual elements to be used to represent the brand, including photography style.

Book a discovery call to find out more

Any questions?

Logo designs which lasts for years and truly reflect the qualities of your business need brand strategy to understand how .ou work. Without this a logo can go on a journey of numerous revisions and increased costs.
Through having conversations, listening and going through the branding process which includes working with the words on the branding cards which uncovers metaphor, font ideas, colours, textures and image and words which you can use throughout the copy on your website, newsletters and social media
Going through the branding process, listening to your feedback, communicating and having conversations means that we shouldn’t get to this stage because of the step by step process we go through.
We provide a brand book which covers your logo (and in reverse), icons, RGB colour CMYK colour, pantone colours and Hex (web) colour.
We provide logos and lo I marks in different formats for social media. We can provide the correct dimensions for social media so they don’t look pixelated or stretched.