Branding sometimes starts with a logo design, but really travels much deeper. It’s a reflection of your whole business: your values, your strengths,
your key offering – all packaged up to produce your unique visual identity.
That’s why it extends far beyond a logo, and includes typography, colours and brand elements that combine to paint an accurate picture of your business.
It needs to reflect who you are, while also resonating with your clients. When it works, it can generate not only sales, but consistent brand loyalty.
That’s quite powerful! We start by listening, so we can get a full understanding of your business.
A fresh approach to branding
To create a brand that encapsulates the true spirit of your business, we need to gain a deep understanding of who you are.
But when your business is changing, it’s easy to lose sight of this vision, and you might be struggling to express your key strengths or qualities.
That’s why we do things a bit differently. When we start working together we’ll introduce our Qualities of Practice branding cards.
They’re a great way to open a conversation about your brand, and focus your thoughts on how you want to be known in the market.
It’s a really exciting way to work because it reveals insights into your brand that you might not have considered.
It also fast-tracks the design process and allows us to create one clear identity that shines across all your marketing.
We recommend using this process whether you simply want to redesign your logo, or are rethinking your entire brand.
Below are a few logo’s we have created recently using the branding cards
Get in touch and discover how our creative process can bring your brand to life.