The Creative Health Alliance

The Transformation of The Creative Health Alliance

The Creative Health Alliance (TCHA) is a consultancy that specialises in collaborating with the NHS and other public sector services to enhance their processes through creative solutions.

Objective

One of the key initiatives undertaken by TCHA was to revitalise their own brand identity. Aiming to encapsulate the essence of creativity and transformation, the organisation sought to develop a visual identity that would resonate with their ideal client.

Approach

We spearheaded the branding and logo design process, working closely with their team. The approach involved a comprehensive understanding of TCHA's mission, values and core qualities.

Discovery

Conducting conversations to identify core values, future aspirations, ideal clients, competitors and unique selling points. This phase allowed us to gain insights into the diverse perspectives within the organisation and the expectations of their clients.

“I marvel at your creativity and I’m glad you are working with us as we embark our new adventure.” Stephanie Tempest

Brand Mapping

The choosing of 8 qualities to identify a deeper level of understanding of the business and how they work. Identifying left brain and right brain qualities to bring through to the design. 

“I love the images on the branding board, they set the tone nicely.” Stephanie Tempest

Brand Mood Board

Bringing together all the discovery work and insights from the brand mapping into a brand mood board using metaphorical imagery, font psychology and colour psychology. This was the visual starting of how the brand created a feeling.

“I'm still totally in awe of how you do this!  ... And super-excited to see how things move forward next with the logo design.” Jo Watson

Logo Design & Brand Pattern

We explored various logo design concepts, creating a logo that was both modern while reflecting TCHA's commitment to innovation and collaboration while making an impact. We used the meaning of core shapes of Circles, rectangles and triangles:

• Circles represents unity with people and wholeness. The shape has no beginning or end, symbolising continuity and completeness to their work. It’s a softer shape.

• Triangles are associated with stability and balance due to their structural strength. A triangle can represent progress and growth with their upward movement.

• Rectangles are known for their regular and organised structure, conveying a sense of strategic order and stability with clear and defined edges creating impact.

• Combining these shapes, such as interlocking circles, triangles and rectangles can symbolise the interconnectedness of different elements in a system or organisation.

• Looking at CHA the main letters of the The Creative Health Alliance, the C is a circle, the H a rectangle and A, a triangle.

The colour palette was carefully selected to convey trust, confidence, warmth, courage and a touch of creativity. 

These shapes and colours then formed a pattern to be used on PowerPoint templates, brochures and a website. 

Feedback and Iteration

A collaborative approach was maintained throughout the design process and regular feedback sessions were conducted.

Results

The rebranded Creative Health Alliance successfully communicated its commitment to innovation and collaboration, strengthening its position as a transformative force within the healthcare and public sectors.

Impact

• The revamped branding increased TCHA's visibility, attracting attention from potential clients and collaborators within the healthcare and public sectors.

• The professional and innovative branding instilled a sense of credibility and trust among existing and prospective partners, contributing to TCHA's success in securing collaborative projects.

• The new brand identity served as a source of inspiration for TCHA's internal team, fostering a sense of pride and motivation as they continued to work towards transformative solutions.

“I've really enjoyed the process that we've gone through while working with you, and learnt a lot from it. And the outputs have surpassed my expectations.” Jo Watson