Wildfire Walks

We started working with Jen Le Marinel from Wildfire Walks when she was hiding behind her website rather than promoting it. We often hear people say. 'Don't look at my website as it's embarrassing' or 'Ignore my logo as it doesn't represent me or my business anymore'. The issue with this is that if you're not driving people to your website, hiding behind your social media posts, or don't want to send out a digital brochure you could be preventing new enquiries.

Jen's vision and values aligned with ours and we were so excited when she wanted to work with us. Jen helps women reconnect with their lives by getting them back into nature through her coaching, training and retreats.

We worked with Jen using the 3 step process of insight and discovery we take our clients through before any design work begins. This helps to really understand the qualities of the business. We used branding cards, mood words and a branding board adding fonts, colours and images to really get a feel for the brand.

After the insight and discovery work, it was time to focus on logo designs with elements from the branding board. We believe that marks and icons needs to have meaning and in the Wildfire Walks logo the design symbolises:

• Fire

• Dancing and having freedom

• The opening of a flower

• Five seasons Jen works with

• A figure

• Follow Jen and she’ll take you on a journey (turning of the head)

When designing the new website it contained the curves continuing on from the flames of the logo. The site truly reflects Jen’s wild way of working. She now has a brand she can shout about to the big wide world.

www.wildfirewalks.com