Lucy Harries Interior Design
Brief:
Branding
Logo Design
Website Design
Transforming interiors in the home
Lucy Harries is an interior designer with a strong reputation for creating gorgeous living spaces. She approached us with the goal of rebranding her image, designing a new logo, and revamping her outdated website to better reflect her brand values and showcase her portfolio of work.
Challenge
Outdated Visual Identity: Lucy’s existing branding and logo did not convey the elegance and sophistication of her interior design work, leading to a misalignment with her core values.
Ineffective Website: Her website had an outdated design, making it challenging for potential clients to explore her portfolio and connect with her services.
Competition: The interior design industry is highly competitive, and Lucy needed a unique and memorable brand that would stand out in the market.
Logo Design & Brand Pattern
The logo design aimed to create a timeless mark that would be instantly recognisable and reflective of her kaleidoscope of ideas.
We experimented with various typography, colour schemes, and design elements to capture the essence of lucy and her work.
We delivered the final logo and brand pattern in various formats suitable for print and digital use.
A brand style guide was provided to ensure consistent application of the new visual identity across all materials.
Website Design
We prioritised user experience, ensuring that the website was responsive and mobile-friendly to reach a broader audience.
We restructured the site's information architecture to make it more intuitive for visitors to navigate and explore Lucy’s portfolio.
Lucy worked with Jenny Stewart Photography to integrate high-quality images of the her at work and past projects, showcasing her design prowess and attention to detail.
The site was optimised for responsiveness and cross-browser compatibility.
Results
The rebranding, logo design, and website redesign project for Lucy Harries Interior Design achieved remarkable results:
Strengthened Brand Image: The new brand identity, including the logo and brand pattern which reinforced Lucy’s reputation as a interior design company with a timeless aesthetic.
Improved Online Presence: The new website was mobile-responsive, improved loading times, and showcased her portfolio effectively, resulting in increased user engagement and enquiries.
Competitive Advantage: Lucy now stands out in a highly competitive market with a unique, brand identity and a professional online presence.