EB Centre

Leadership as a Living Practice

We thoroughly enjoy working with clients who have large national and international clients, where we can help our clients stand out from the crowd. One such client is the EB Centre. We have worked with them for over 10 years.

The EB Centre is a dynamic company specialising in leadership development programmes for large corporations. They focus on ‘Leadership as a Living Practice: A discovery-based approach to growing leadership that gives space for challenges to breathe and insights to emerge’.

Previous work

We developed the EB Centre brand by understanding their ideal clients, their values and qualities of the business.

Their logo with the letters EB, creates impact and fits perfectly within the circle with a colour pop of lime green.

Since the initial logo design we have created brand awareness by designing brochures, books, journals, work books and direct mail campaigns.

Latest objective

We have recently launched a new website for the EB Centre alongside The Real Leadership Programme; an online programme for leaders.

The objective was to create a modern, user-friendly website that not only represented the company's values but also served as a hub for corporate clients to access leadership resources, programme details, and contact information.

Key features and strategies

• Responsive Design: The website was built with a responsive design to ensure a seamless user experience across various devices, including desktops, tablets, and mobile phones.

• Clear Brand Identity: The website features a colourful, professional design with the company's branding elements, including the logo, colour palette, typography and illustrations which reflect the way they work.

• Engaging Content: Compelling content was created by working in partnership with Real Communication to showcase the benefits of leadership development programmes and their impact on corporations. This included testimonials, and case studies from previous clients.

• Online Shop/Programme Details: Detailed descriptions of The Real Leadership Programme along with book purchases and Qualities of Practice cards.

Results

• Increased online visibility: The website's optimised content and SEO strategies led to improved search engine rankings.

• Enhanced user engagement: Interactive features and valuable resources kept visitors engaged and encouraged them to explore the site further.

• Positive client feedback: Corporate clients praised the website's user-friendliness and the convenience of the client portal into the online programme.

  Overall, the new website successfully positions the EB Centre’s as a reputable provider of leadership development services and has contributed to the company's growth in the industry.

www.ebcentre.co