Does your website need updating?
As your business evolves your website needs updating. Sometimes your website can be neglected when work takes over so it’s always good to look at it from time to time.
So how can you can make showing up in your business and online much easier?
Let’s start with Planning
Plan out your customer journey from the first time someone visits your website through to the CTA (Call To Action). What pages do you need? Which pages are no longer needed because your services or products have evolved?
What do you want your ideal client to do when they visit your website?
Email you
Book a discovery call
Fill in a form
Sign up to your newsletter
Call you
Download a lead magnet (This is a free asset offered to your ideal client in exchange for their contact details. It can be a guide, tips, a discount code, webinar, ebook, template, or another resource).
Be careful that your CTA’s don’t detract from the user journey you want them to go on.
Do your CTA’s stand out on your web pages and include the right wording? It’s worth checking.
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Interested in what a lead magnet looks like or if you’re miles away from a website facelift and need a brand refresh first, checkout my ‘3 steps to refresh your brand’
