How we design a logo that speaks to your audience
Creating a logo design is not about tick boxes, pretty colours and picked out fonts without any meaning. It goes much deeper than that.
There’s a lot more thought, strategy and listening involved to create a logo that truly represents your business and attracts your ideal client.
Here is our process …
Having a conversation with you to understand your business and your ideal client.
Creative exploration, uncovering the character of your business.
Researching your competitors and assessing where your business sits in the market place.
Brand mapping exercise to draw out the qualities of the business, your purpose and your vision.
Brand mood exercise to understand how you want your brand to feel.
A branding board bringing together images, colour psychology and font psychology to get a feel for your brand.
Next the logo design can begin …
Logo concepts, including brand patterns and supporting graphics.
Any tweaks and different colour ways presented.
Logo supplied in various formats - as eps, jpg, png.
Brand guidelines to create consistency across your marketing material - Includes logo options, colour palette, fonts and brand look and feel.
Does your logo reflect who you truly are? Interested in 3 steps to refresh your brand?
