How do you stay authentic on LinkedIn when bold, bright colours capture your attention!

LinkedIn’s feed is filled with content that competes for our attention, and bold colours can definitely help your post stand out. However, if your brand is built around a more subtle or muted colour palette stick to your brand guidelines.

Here’s how to stay authentic while incorporating brand guidelines:

1. Prioritise your brand’s voice and personality

The colours you choose should always align with the personality of your brand.

2. Create consistency

Stick to your established brand colours. You could bring in a secondary colour palette which compliments your core colours but make sure there is consistency across your LinkedIn posts. It builds recognition and trust with your audience.

3. Be authentic

If your branding speaks to a specific demographic or evokes a certain emotion, ensure that the design and colours reflect that. Don’t sacrifice the brand you’ve built just to conform to trends.

By staying true to your brand and what makes your business stand out, you can tap into LinkedIn’s visual trends to engage your audience without losing your authenticity.

If you need any help with your branding do get in touch